Skip to Main Content
Women of the ELCA
  • Donate
  • Shop
  • Tools For Leaders
  • Publications
  • Daily Grace
  • Blog
  • Contact
  • Ministry & Action
    • Discipleship
    • Justice
      • Human Trafficking
      • Missing and Murdered Indigenous Women
      • Racial Justice Advocacy
      • Racial Justice Advocacy Network resources
      • Domestic Violence
    • Intergenerational programs
    • Membership
    • Stewardship
      • SALT Appeal
      • Thankofferings
      • Faithful Friends
      • Katie’s Fund
      • Gift Planning
    • Special Initiatives
      • Rachel’s Day
      • Raising Up Healthy Women & Girls
    • Scholarships
      • Lutheran laywomen
      • Lutheran Ordained Ministry
  • Resources
  • About
    • History
    • Executive Board
    • Staff
    • Get Involved
  • Events
  • Belong
  • Donate
  • Shop
  • Tools For Leaders
  • Publications
  • Daily Grace
  • Blog
  • Contact
« Back to All Daily Grace

What we buy is not who we are

11.24.2023
|
Daily Grace

Commercial culture wants us to align with company brands and define ourselves by what we buy. Companies want us to strive for a standard of beauty that does not reflect the depth and breadth of God’s handiwork in skin tones, body shapes, and physical abilities. They sell a lifestyle that is the exact opposite of “Give us our daily bread” and “Do not covet your neighbor’s property.” With the help of the Spirit, we say no to them.

Commercial culture has us striving for a goal that we cannot reach. We are alone in this work except for what we are able to buy. What we can purchase creates a gap between us and other people. Instead of grace, there is disapproval and frustration.

In that comparison, we can more easily see the kind of rest that Jesus promises. It is a rest in which our identity as a child of God is secured, not by our own work, but by God’s work and desires. Jesus says, “Come, you who are weary. You are enough because I am enough, and I have claimed you as my own.”

This message is excerpted from “Consumerism and our identity” by Julia Seymour in the August 2018 Café online magazine. Today we commemorate Justus Falckner, 1723; Jehu Jones, 1852 and William Passavant, 1894, all pastors in North America.


Copyright © 2023 Women of the ELCA. Inquiries for permission to reproduce should be directed to [email protected].

Share this post

Sign up for Daily Grace

Daily Grace is an on-the-go companion for your journey, offering a faith reflection every day. Encounter God’s extravagant, boundless and often surprising grace by signing up for a daily email message.

Back to home

8765 W. Higgins Rd.

Chicago IL 60631

800-638-3522

[email protected]

Stay In Touch

Sign up for the WELCA Newsletter

Explore WELCA
  • Ministry & Action
  • Daily Grace
  • Resource Library
  • Events
  • Blog
  • News
  • About WELCA
  • Tools For Leaders
  • Publications
  • Donate
  • Shop
  • Photos
Explore Publications

Bold Cafe

A Lutheran perspective for women of Christian faith or any woman who is interested in how faith relates to the issues facing women today.

Gather Magazine

A mix of articles, theological reflections, devotions and stories of comfort and challenge that help readers grow in faith.

Cafe Podcast

Subscribe to our podcast:

Click to subscribe

© Copyright 2025 Women of the ELCA. All Rights Reserved.
  • Privacy Policy
  • Sitemap
  • Contact
  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • YouTube
© Copyright 2025 Women of the ELCA. All Rights Reserved.